They have set up a stall in the middle of Tbilisi, to hand out the Bible, in Farsi, to Iranian people passing by.

BBC: The Iranians who come to Georgia

One woman, a book-stall manager, complains that she has become almost a slave to her middle-school daughter, who constantly pesters her for money.

CNN: LITTLE EMPERORS

And frankly, if the economy were to stall here in response to a protracted rise in oil, the uncertainty in the Middle East, or renewed problems in Europe, they might have a point.

FORBES: So Does This Mean the Bull Market is Over?

But critics feel that there is a danger that by setting up a stall in the local Waitrose, Fairtrade is simply preaching to the converted who assuages their collective middle class conscience by paying slightly more for a product in the belief that they are helping people in the developing world.

BBC: Free marketeers attack Fairtrade principle