Today he'll be joined by Google's lead engineer in the UK and Microsoft's UK education head in calling for a new approach.

BBC: Coding - the new Latin

Recent research from Microsoft Research UK into how computing is taught at high schools around the world, explained that teaching computer science had significant educational and economic benefits.

FORBES: Interest Explodes In Humble 'Raspberry Pi' As Computer Sells Out In Hours

All went smoothly until the afternoon, when the battlebuses moved to Reading and the UK headquarters of Microsoft.

BBC: Labouring on the road

Lee Schuneman brings a a unique mix of creative, production and strategic business leadership to the new outfit, which will join Rare Ltd, Lionhead and Soho Productions in Microsoft Studios' stable of UK-based operations.

ENGADGET: Microsoft announces new entertainment and game studio focused on Windows 8 tablet development

In a little known battle in the UK, both Google and Microsoft are competing for white spaces, gaps in the radio spectrum between TV, radio and mobile.

FORBES: Why Google and Microsoft Are Competing for the Airwaves (And What It Says About Opportunity)

The campaign starts this week with Windows Phone events featuring Meet Your Match challenges in malls and Microsoft Stores all over the US, as well as in the UK, France and Germany.

FORBES: Microsoft Wants You To 'Meet Your Match'