Intel's technology will be more visible to consumers in Microsoft Media Center PCs, which have so far failed to capture the public's imagination.

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Companies like Ford and Microsoft already collaborate on technology that lets you bring your music and social media apps into your vehicle.

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She is treading where the giants of media and technology -- Time Warner, Bell Atlantic and Microsoft, among them -- have already stumbled.

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She is treading where the giants of media and technology -- Time Warner, Bell Atlantic and Microsoft, among them -- have already stumbled (see box, p. 116).

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Also within the last three months, U.S. banks ( TD Bank, Wells Fargo) technology companies (Apple, Facebook, Microsoft), and media outlets (The New York Times, The Wall Street Journal, The Washington Post) have been attacked.

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RealNetworks had sued Microsoft two years ago, claiming it forced PC customers to use Windows' Media Player technology over its RealPlayer.

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Media-streams' technology can help connect Internet-based phone calls to Microsoft software such as Exchange and Outlook.

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Instead Microsoft is showing media and key clients around, hoping they will spread the message that the technology on show will make people's lives easier.

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Similarly, Microsoft is planning to put a sandbox around media playback in Windows Vista amidst a host of technology initiatives by itself and partner-against-crime Intel to ensure that content stays far from the screens of P2P file-sharing service users.

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"They are starting at a time when the technology has already exploded, " says Amir Majidimehr, the general manager of Microsoft's Digital Media Everywhere Group.

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