In addition to being un-cool, Microsoft bears the burden of this stock chart.

FORBES: Microsoft Isn't As Cool As Apple But It's A Good Buy

In the case of Microsoft Corporation, looking at the history chart for MSFT below can help in judging whether the most recent dividend is likely to continue, and in turn whether it is a reasonable expectation to expect a 3% annual yield.

FORBES: Microsoft (MSFT) Shares Cross 3% Yield Mark

The personal camcorder, the Atari game "Pong, " Microsoft's Xbox console and HDTV all chart their origins to CES, too.

CNN: What's all this #CES business about?

For comparison purposes, the chart below shows the asset utilization for Apple, Microsoft and Google.

FORBES: Google Activating 500,000 Android Devices Daily