But as the software industry warps to fit the shape of the Internet and the region rises in economic prominence, it's likely many will be asking themselves a once-moot question: Does Microsoft need Asia more than Asia needs Microsoft?
Microsoft Research Asia, known as MSRA, was established in Beijing 10 years ago.
Microsoft's Asia president, Sanjay Mirchandani, is fanatical about being available to all his employees the old fashioned way -- through face-to-face meetings.
But Wu says Microsoft has no designs on dominating Asia's broadband infrastructure as new networks are developed.
"Microsoft knows the desktop is changing more in Asia than anywhere else in the world, " says Tom Kendra, vice president of IBM's Asia Pacific software division.
Jeremy Cooper, Asia Pacific regional marketing director for SalesForce, believes Microsoft is taking a risk.
The biggest is Asia Global Crossing, a venture backed by Global Crossing, Microsoft and Goldman Sachs, as well as by Japan's Softbank.
To be sure, Microsoft is spending money to develop high-speed Net services and content in Asia (it is teamed with Hong Kong's major phone company on a broadband portal).
Volumes were buoyed by the sales of Nokia's low-end dual-SIM models in emerging markets like Southeast Asia, but were a little soft overall, as initial shipments of Microsoft Lumia phones could not offset declining Symbian sales.
ENGADGET: Strategy Analytics: Nokia tops global handset shipments, Apple sees quarterly surge
The deal involved Asia Global Crossing, a 1999 joint venture by Global Crossing, Softbank and Microsoft to build an Asian network.
Microsoft has said that tighter restrictions on migrant labour might make it shift some of its operations to Asia.
Other fears are that the Asian economic recovery will prove less muscular than hoped (the port of Seattle is a major export route to Asia) and that the Department of Justice may carry out its veiled threats to break up Microsoft.
Michael Rawding, Microsoft's greater China regional director, maintains that critical views of his company aren't widely held in Asia.
But a flood of new Microsoft licensees into the Windows Phone market would put Nokia in basically the same position, trying to compete with the Asia handset giants in a commodtizing market.
FORBES: Nokia: Apple/Samsung Ruling No Panacea; Shrs Retreat
应用推荐