Microsoft Advertising, which is sponsoring the French Riviera festival for the ninth year, will host speakers like graphic designer Stefan Sagmeister and Naveen Selvadurai, the founder of Foursquare, in addition to the conference showcases some of its latest innovations.
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In addition to making the final Windows Phone Developer Tools available today, Microsoft Bing Maps and Microsoft Advertising have introduced new resources to help developers maximize their profit from their Windows Phone 7 apps and to heighten the end-user experience.
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That's some pretty damning stuff, but the case isn't anywhere near resolution yet -- the judge has yet to decide whether to certify it as a class action, which looks like it'll depend on a technical reading of what exactly Microsoft was advertising throughout the Vista Capable program.
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Market share of searches "is the driver" for advertising, Mike Galgon, chief advertising strategist for Microsoft's advertiser and publisher solutions group, told Forbes.com at Microsoft's annual advertising conference.
Mr. Mayer also found supercookies on Microsoft's advertising network, which places ads for other companies across the Internet.
While Apple has opportunity to pursue new business models in the form of content (ala Netflix), software (ala Microsoft), advertising (ala Google), et. al.
McAndrews was chief executive of aQuantive (nasdaq: AQNT - news - people ), an online advertising company Microsoft acquired last year.
Clearly, somebody realized that amateur programmers using the Kinect for cool, creative projects was great advertising for Microsoft, while marching in with jackboots and cease-and-desist orders wasn't.
CNN: How Microsoft learned to stop worrying and love open Kinect
Microsoft forecasts the online advertising market will nearly double in the next two years, during which time the company also believes it can drive down costs though economies of scale.
Gates, speaking to 500 advertisers at Microsoft's annual advertising conference, said the rebate program aims to get more consumers to use live.com instead of other search engines, namely Google 's .
"Working with Amazon.com marks a significant milestone in our mission to make the entertainment you love more amazing on Xbox, " said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising, Microsoft Corp.
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Engineering this sound into the design of the Surface tablet was a smart move for Microsoft, but building advertising around this distinctive sound is even cleverer on the part of the unnamed advertising agency behind the campaign.
FORBES: Surprise! Microsoft - Not Apple - Has The Best Tablet Ad on TV
She has tried to break up the company's Web-search and search-advertising partnership with Microsoft Corp.
Bartz, who joined in 2009, has tried to streamline and refocus the company, first outsourcing its search advertising business to Microsoft.
Microsoft yanked most its corporate advertising from the Web.
Slide, for instance, has an advertising partnership with Microsoft.
To lure in even more users, Microsoft is launching a massive advertising campaign, one that will include TV and radio spots (see one of them after the break), online ads and even posters in subway stations.
Google offered to help Yahoo fend off Microsoft's offer with an advertising alliance with Yahoo.
Revenue per search refers to the average advertising revenue generated by Microsoft for every 1, 000 searches conducted on Bing.
On the earnings call, Facebook Chief Operating Officer Sheryl Sandberg said Facebook plans to improve its measurement tools in coming quarters with its recent acquisition of digital-advertising service Atlas from Microsoft Corp.
He notes that virtualization could prove more profitable for Microsoft than, say, search advertising, where it is a distant No. 3 to Google, because the company already has a strong presence in the enterprise space.
He notes that virtualization could prove more profitable for Microsoft than, say, search advertising, where it is a distant No. 3 to Google (nasdaq: GOOG - news - people ), because the company already has a strong presence in the enterprise space.
But even that deal was far smaller than similar online-advertising acquisitions by Google or Microsoft.
All in all, Microsoft has made a smart strategic move advertising its newest product.
FORBES: Surprise! Microsoft - Not Apple - Has The Best Tablet Ad on TV
The advertising strategies not just from Microsoft but from HTC, Nokia and Samsung will be interesting to see.
But even that deal was far smaller than similar online-advertising acquisitions by Google or Microsoft (nasdaq: MSFT - news - people ).
As Global Positioning System (GPS) chip sets have dropped in price and become more accurate, companies including Google, Microsoft and Yahoo are basing their contextual advertising platforms on them.
To lure in even more users, Microsoft is planning on launching a massive advertising campaign, one that will include TV and radio spots (see one of them after the break), online ads and even posters in subway stations.
The ability to integrate computing and communications functions will be vital as the PC industry stagnates and the market for smartphones and tablets is turning into a battle royale that has sucked in everyone from PC software titan Microsoft and online bookseller Amazon to search advertising titan Google, Korean tech conglomerate Samsung, and, of course, Apple.
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