When I gave specific reasons for disliking the food truck and micro-distillery trends, many readers seized on these as absolutes.

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As trends go, micro-targeting is on the rise and mass marketing is on the decline.

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Another way of getting at the trends is census micro-data (ie, from detailed samples collected as part of the census).

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The broad value of machine data is that it tracks micro activity that can then be used to detect larger trends or to track specific flows of activity.

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Advanced Micro said it expects third-quarter sales to increase, which is in-line with seasonal trends.

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