Shareholders of individual companies want good news at the micro level, in addition to the macro level, and this where things could get a bit more troublesome.

FORBES: AAII: Three Earnings Reports You Need To Watch

It allows the markets the ability to experience shallow pullbacks, creating a perfect technical picture, while the fundamental scenario on both a micro and macro level continues to improve.

FORBES: How Skepticism Gives Rise To Booming Bull Markets

Beyond macro questions, Locu also wants to answer questions on a micro level for individual merchants, Marcus says.

FORBES: Data Startup Confirms Hipster Meccas are PBR Hotbeds