Ms Polese used to be in charge of marketing Sun Micro systems' Java software project.

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Luckily for marketing, micro-segments in digital is relatively straightforward when it comes to advertising, content, and retail offers.

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It assists in clearing the fields -- fumigation merely kills the leaves, not the roots of the sturdy coca plant -- and provides technical, micro-financial and marketing assistance.

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As trends go, micro-targeting is on the rise and mass marketing is on the decline.

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Previous positions include senior analyst at AMR Research (now Gartner), marketing and business development at Cincom Systems, Ingram Micro, a SaaS start-up and at hardware companies.

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This was Trend Micro, launched in late 1988 with Steve as top executive and Jenny as marketing director.

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And, as Twitter is the best platform for this new marketing genre, Twitter has also become the channel for the new motivational micro-speech.

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Marketing angle: "We're making the gorgeous Game Boy Micro for image-conscious folks who love video games, the ones who want the look of their system to be as cool as the games they play on it" according to George Harrison, Nintendo of America Sr.

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So for all of the elaborate marketing schemes that involve inflated budgets and endless gimmicks, there can also be exceptional value in simplicity and micro-impressions.

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