By analyzing the subtle facial movements (micro expressions) of viewers, they were hoping to find out how people really felt about about the candidates.
FORBES: How Your Body Language Chooses a President
The good news is that you can train yourself to spot these micro-expressions.
FORBES: How to Spot Concealed Emotion - Body Language Quick Take #8
Along the way, Ekman discovered something else, his other great contribution to the study of non-verbal communication: micro-expressions.
FORBES: People I'm Grateful for #5: Paul Ekman
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