For a number of years I managed national advertising for a Fortune 500 life insurance company and we spent a great deal of painstaking time and effort reaching our vast target audience, essentially going from the macro to the micro.

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In 2003, Nintendo released the completely redesigned Game Boy Advance SP which, most importantly, added a front-lit screen, attempting rectifying the one major problem people had with the original GBA. Recently, Nintendo released yet another GBA varient, the Game Boy Micro, with a small and sleek design aimed in large part at an older, iPod-totting audience.

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