Its major brands include Budweiser, Michelob, Stella Artois, Becks, Hoegarrden, Leffe, Bass and Brahma.
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Budweiser, Michelob, and other A-B brands are said to be affected by the practice.
All that really matters, of course, is that you hear the music--if Michelob sweeps you away, so be it.
What's needed, they say, is a formula for kick-starting the firm's core brands like Budweiser, Bud Light and Michelob.
Last year Anheuser-Busch began selling gluten-free Michelob Ultra Light Cider, which Ms. Reid helped develop in the pilot brewery.
According to his agent, all major sponsors including Nike, RadioShack, Oakley and Michelob Ultra will honor contracts, according to reports.
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The suit involves 10 Anheuser-Busch beers including Budweiser and Michelob.
The lawsuit alleges the other watered-down beers are Bud Ice, Bud Lite Platinum, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice and Bud Light Lime.
For AnheuserBusch he recommended Michelob Ultra, with fewer calories.
The brands that the suit alleges are watered down are those tested by CNN and Bud Lite Platinum, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice and Natural Ice.
My three fellow ninth graders and I certainly found no better way to while away winter Saturdays (the Pepsi Cola bottles gave way to Michelob by senior year, but we were still playing).
The accusations state they have expert witness testimony and the suit involves 10 beers including Budweiser and Michelob, claiming consumers have been cheated out of the alcohol content stated on the labels because A-B InBev added additional water to produce beers with significantly lower alcohol contents.
While Swartzberg is encouraged by a projection that sales growth, which figures to get some boost from a gradual end to costly discount wars, may well exceed growth in marketing spending this year, Thompson thinks the long term is best served by spending what it takes to make Bud, Michelob and Busch cool again.
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