But while the MLS and its fans wanted a Michael Jordan, a Babe Ruth, a Brett Favre to be a star on the field, what they got was the best supporting actor in the game.

CNN: Comment: Beckham deal 'wake-up call' for U.S. soccer league

By 1968 Mickey Redstone had sold half his stake back to NAI, and he created a trust and funded it with the other half, naming his four grandchildren as beneficiaries (Sumner's two kids, Brent and Shari, and Edward's two kids, Ruth Ann and Michael).

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The program--administered by the John Michael Kohler Arts Center, a nonprofit run by Herbert's sister, Ruth--is a "stimulant" to spur employees to come up with fresh ideas.

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