In response, BT has said they have received a "large number of calls" and was doing its best to answer queries using social media and other methods.

BBC: BT suffers huge broadband failure across much of UK

Websites and social media are overtaking previously successful methods like phone books and even newspapers.

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Ms Veron said using the local media and other methods at their disposal would be used to try to get information across as soon as possible with minimal panic.

BBC: Guernsey's emergency procedure changed

The Desmond Tutu Peace Foundation helps people and societies create cultures of peace by developing programs that focus on young people through the use of new media and traditional methods.

FORBES: Girard-Perregaux Honors Desmond Tutu

As a relatively young business tool, social media monitoring and digital eminence measurement methods still have much room for improvement.

FORBES: Can You Measure Your Digital Eminence?

Bigger ones have commercial arms, media departments, aggressive head-hunting methods and a wide array of private fund-raising and investment strategies.

ECONOMIST: Sins of the secular missionaries | The

Collect the data via the best methods available to you factoring in social media tools, mobility and localization.

FORBES: 6 Questions to Ask For Real Insight

Media companies must respond to radically different modes and methods of content consumption.

FORBES: The Lesson That Market Leaders Are Failing To Learn From Xerox PARC

Social media methods offer a powerful metaphor for collaboration that can and should be leveraged by organizations to streamline communication, make collaboration feel more natural and intuitive and help people be more efficient.

FORBES: Do You Really Want to Work for a Peeping Tom?

From the biggest ad agencies in the world to the most cutting-edge digital idea shops and deliverers, digital media has become one of the most cost-effective methods of reaching an audience.

FORBES: Think More, Think Local