Though the company offered packages of ten boards to local distributors as part of its Kickstarter campaign, Forman thinks that direct-shipping is going to remain the preferred methodofdistribution for the foreseeable future.
The prelude to Moran's story--the so-called battle of the currents--is well known: By the mid-1880s Thomas Edison and George Westinghouse were at war to see which methodof power distribution would prevail.
In India, however, there is no single nationwide retailer serving this market segment, so Essmart is developing an innovative distributionmethod that makes use of catalogs and online ordering in mom-and-pop shops.