When we met Rob and his family and all of his team, it made sense.

FORBES: Rob Gronkowski Partners with Hudson Jeans #InstaCampaign

Three years ago, I met Rob.

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Mr Andronikou added that on Monday, he met Cheshire millionaire Rob Lloyd, who is leading a consortium interested in buying the club.

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He and the band's drummer, Robb Reiner (no relation to Hollywood director Rob Reiner), met as junior-high-school students in Toronto, felt an immediate musical kinship and, in the face of raised hopes, dashed hopes, big-deal record-label indifference and ever lowered expectations, have been rocking out together ever since.

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Rob had already been a fan and wearer of Hudson Jeans when he met a member of Boston-based Fireman Capital Partners, the equity partners for Hudson.

FORBES: Rob Gronkowski Partners with Hudson Jeans #InstaCampaign