This offers a good starting point to create messaging to drive marketing and sales.
FORBES: The Importance of Really Knowing Your Target Audiences
For businesses that rely on text messaging to manage complex scheduling challenges, Zipwhip's service is invaluable.
ENGADGET: Zipwhip endows existing landlines with the ability to send and receive texts
They know how to connect in fascinating ways and have mastered new technologies--from text messaging to MySpace.
To validate our value proposition we set up several landing pages with varied messaging to describe the product.
FORBES: How to Incubate A Media Business -- Appealing to an Audience
The 80-20 Initiative is relying on electronic messaging to get its word out.
In fact, emerging markets are using text messaging to do payments and basic outreach that is leading to real transactions.
FORBES: Mobile's Data Adolescence Means Marketing Strategy Is Imperative
One part of that effort includes the use of secure messaging to share health information with patients through, say, an online portal.
So, they shifted the messaging to focus on their backgrounds in beauty.
Facebook has extended its fees for messaging model to the UK and elsewhere, specifically for messaging to people you do not know.
The introduction of Me2U, a service that allows callers to use text-messaging to send airtime credit to other mobiles, provided a further boost.
For Latino populations, that means finding ways to relate your brand and your messaging to Hispanic culture, lifestyle, language preferences, media use, technology adoption, etc.
If they seem very interested in learning why you asked them the question you did, you can tailor your messaging to meet their interest level.
Not only do they read their environment well, but they possess the uncanny ability to adapt their messaging to said environment without missing a beat.
The other thing that is also very useful is the idea Rich and Jim have developed for something that allows instant messaging to be delivered as well.
FORBES: Doddle Of The Dead - Putting The App In Zombie Apocalypse, Part 2
It takes a very good salesman with immense PR and a great deal of persuasive messaging to get the buy-in on taking those hair cuts across the board.
FORBES: Dangerous Precedents And Implications For Greece's Extreme Politics
The researchers also found that people used text messaging to switch between "identities", such as men who were out with their friends preferring to send their partners text messages rather than talking to them.
BBC: Men and women have developed identities for sending texts
We've funded the development of a platform being hosted by Youth Agenda, which uses SMS messaging to encourage youth to select leaders on the basis of their attributes and policies as opposed to along tribal lines.
He described it as a hybrid turret with slightly reduced functionality but capabilities such as private wire, ability to set up and join intercoms, monitor and drive speakers and do instant messaging to portfolio managers and compliance.
FORBES: Traders Turn from Algos to Turrets as Volatility Rises
These days, tech companies are rushing to be all-in-one providers of everything from instant messaging to email to calls to video chat, reasoning that if you offer everything in one place, consumers will have little reason to go anywhere else.
FORBES: Facebook, Google Battle To Be Video-Calling Home Base
Banks are playing catch-up in many emerging markets where telecommunications companies and networks of agents have been using SMS and text messaging to transfer funds to phones, with the phone owner then able to turn text to cash at a merchant or agent.
FORBES: Emerging Markets Mobile Banking Runs Ahead Of Google Wallet
The CEO who speaks on behalf of a company that carries out his vision or the company that has spent the better part of the past ten years improving its internal initiatives and external messaging to show that they are better than a catty bunch of school kids in the lunch room.
FORBES: Is Abercrombie & Fitch The Newest Member Of The Mean Girls?
While AOL offers its services and instant messaging to several mobile carriers and PDA platforms, it's only company-led foray into wireless Internet is through its Mobile Communicator product: a Research in Motion (nasdaq: RIMM - news - people ) Blackberry, running on Cingular Wireless ' network, that has e-mail and instant messenger.
Participating in the original conversation were a program that uses public health strategies to reduce urban violence ( Cure Violence), a group of young people creating health care tools for mobile devices ( Medic Mobile), and organizations using crisis mapping and SMS messaging to promote peace and facilitate humanitarian relief ( Ushahidi and Sisi ni Amani).
FORBES: The Secret to More Effective Philanthropy: Funding the Unknown
Actiance, which has been in the business of real-time communication for 10 years, worked with regulators such as the SEC and FINRA in the U.S., the FSA in the UK and IIROC in Canada to help them understand what was technically possible as communications evolved from email to instant messaging to unified communications and then to social media.
FORBES: Social Media Presents a Moving Target -- 528 Changes at the Big Three
At which point, it may be easy to change your messaging strategy to more clearly define your offerings.
Advertisers also want to place their messaging next to reporting.
FORBES: Inside Forbes: Reporting Is Hot Across the Web as Digital News and Audiences Evolve
Microsoft disingenuously claims that all it wants is to see a standard for instant messaging similar to that of e-mail and agreed by the industry.
In fact, some carriers are already shifting their messaging traffic to their data networks, according to Devesh Agarwal, vice president of mobile messaging at telecommunications company Tekelec.
Companies like Nike and Puma are also following this trend, tapping collaborations with everything from location-based apps to messaging services in attempts to lead the way into what will undoubtedly become a crowded marketplace for consumer engagement.
The findings illustrate the challenges facing Twitter in demonstrating to small-business owners the benefits of using the short-messaging service to reach customers.
应用推荐