Esendex, a mobile messaging service provider based in Nottingham, has been creating the means for clients to send a text message for more than eleven years.

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Provider messaging in social media is advertising driven in most cases, and is not helpful.

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The text messaging data comes from Sybase 365, a California-based provider of mobile messaging and commerce services that was acquired by business software giant SAP last year.

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MasterCard has launched its Mobile Money partnership program with Indian mobile services provider Comviva, mobile messaging service Sybase 365, and a Singapore-based mobile financial services company Utiba as initial partners.

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"Landline text messaging is a disruptive force that will transform both the wireless and wireline service provider businesses, " said David Diggs, vice president of Wireless Internet Development at CTIA - The Wireless Association.

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