And yet these same people never had a clear, simple and easy-to-understand basic message on the topic.

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Nicholas has written and begun circulating a draft of the document, and the bulk e-mail companies, including Message Media, Topic A, White Hat and Business Link, are in the early stages of discussing it, Nicholas said.

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And I want to create groups of these contacts (again, in my CRM system so I can track history and build workflows) who are discussing a topic so I can message them all at once.

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The value of the number of engaged individuals is ultimately measured in how their message about a given product, service or topic of interest is amplified to friends, families and other social media outlets.

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They received a message from a person they trust, on a topic where he is said to have influence.

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Calls to make Singapore more conducive to bigger families had been echoing through the island since Prime Minister Goh Chok Tong brought the topic up yet again in his National Day Rally message in late August.

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