"Everything has got to happen really quickly and I suppose the message to anybody is timing, that's our adage - 1.9 million neurons are lost every minute if a stroke is left untreated, " says Bailey.

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The timing of the message is odd considering that, in some states, polls were slated to shut down less than an hour after it was posted.

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The termination message must be carefully crafted to ensure appropriate timing, tone and content.

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The bottom line is that effective email marketing relies on consumer data to drive content, offers, timing and many other elements of message strategy.

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