Gingrich and party chief Haley Barbour are so edgy that they have talked about creating some kind of partywide structure to coordinate message, research and communications between the House, the Senate, the campaign and the party.

CNN: It's All In The Timing

If you can define who they are and what they are looking for, you can then begin to structure a truly authentic brand message.

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It had a rap structure but going after a very positive message and talking about things like read a book and take responsibility and do the right thing and do all these things.

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But Camdessus's main message is that the new architecture can be accommodated in the existing IMF structure and it will require strengthening of the Fund.

CNN: VIEWPOINT

If the governance structure of the congregation is the pastor listening to Jesus and filling the flock in on the message with no one else knowing anything about how the money is accounted for, there are bound to be problems from time to time.

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