The bottom line is that effective email marketing relies on consumer data to drive content, offers, timing and many other elements of message strategy.
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Mayer is intent on building her legacy and this requires a targeted, on-message media strategy.
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It was Mr Rove, more than anyone else, who shaped the agenda, message and strategy that got Mr Bush into the White House.
Articulation of a clear economic message and strategy is an increasingly important, and arguably essential, first step for Romney if he is going to win this election in November.
Third, in winning the Florida straw poll, he showed organizational strategy and message can be more powerful than money.
Officially, he is simply on a tour to consolidate the strategy and the message of the Catholic church in the Americas.
In late 2006, Daniel Ortega won the presidency of Nicaragua by moderating his campaign strategy to adopt a message of pragmatism and assuaging concerns of extremism.
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Mr Olins notes that countries, unlike companies wanting to build brands, find it hard to stick to a strategy, project a clear message, or measure success.
Her message: if you use a sound job search strategy and keep your spirits high, you will find work.
While the public receives the message that getting regular mammograms is an effective preventive strategy, it has recently been reported that such screenings turn out to be only minimally effective in lowering the morbidity of the disease.
The right strategy for Western countries is to keep the message constructive.
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He needs to articulate a campaign message, a campaign vision, and most of all a strategy and approach for the economy sooner rather than later.
Colbert Busch's campaign did not immediately respond to a phone message from The Associated Press seeking comment on the change in strategy, given her longtime insistence on running a positive campaign.
After Mr. Axelrod began his message meetings last September, House Democratic leaders began their own competing strategy conference calls about a month and a half ago, concluding Mr. Axelrod's pitch was missing the nuts-and-bolts discussions of the congressional election landscape.
This strategy - say as little as possible, ruthlessly control the message from the centre - is similar to the one adopted with such success by Apple over the years.
Taken individually these articles are benign enough but when that singular message becomes a constant stream, it makes it seem as if working is the only feasible retirement strategy thus missing the whole point of retirement.
Before you deliver a message, whether it is to a large audience or just a few people, think through the strategy of how to make what you talking about a reality, and how you will get people excited about doing that.
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But as long as Clinton's diet-substance strategy is working so well, he's not likely to hustle to appropriate Lamm's message, unless anyone seems to be buying it.
Seen in that context, the Robinson strategy could be seen as a Dad's Army-style "don't panic" message to his own grassroots, making it clear to Protestants that, even if the demographic gap is closing, there's no reason to assume Northern Ireland's status within the UK is under threat.
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