For anyone under the age of 20, the world being experienced is one where the internet has always existed, and where everyone who matters is only a click, speed dial or text message away.

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The marketing campaign should add emotion and hype to the controversy surrounding the product to speed up the spread and the diffusion of the message to a critical mass of consumers.

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Discussions on countless message boards and online forums are even more hyperbolic concerning the importance of the clock speed comparison.

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"James' case is particularly compelling to us because of the simplicity of his message -- one word, 'arrested' -- and the speed with which the whole scene played out, " Stone said.

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In addition to security and speed, SWIFT offers a standard interface to reach pretty much any bank in the world with a standard message format to provide completely automated processing of payments, straight-through processing (STP) in industry terminology.

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