Bercovici maintained in a message to me that this was what gave the story enough credibility to cause the riots that he blames the author (and Journalism 2.0) for.
If you try to force a message point on a reporter that is of no interest to him or her as a journalist, all you are doing is destroying your credibility and making it harder for you to get your remaining message points into the story.
In a message to his European counterparts, Mr Cameron argued his government's efforts to tackle its deficit had "earned credibility and got (the UK) ahead of the markets", and eurozone leaders should now take similarly decisive action.