This discipline has been particularly notable when it comes to message control.
The safest media environment for anyone to ever be in is a live TV or radio show because you can repeat your message and control the context for your answers.
Mass media largely gave it the ability to control the message about its products.
If you don't control the message from the get-go, someone else will.
In short, even though MLB and its partners, including television, cannot control which teams reach the World Series, they can control the message.
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This strategy - say as little as possible, ruthlessly control the message from the centre - is similar to the one adopted with such success by Apple over the years.
While you cannot control past experience or word of mouth you can control your marketing message.
Are you worried that this may be kind of a watershed week when he's losing control of the message?
"You definitely take a leap of faith when you put this much control of your message in the students' hands, " he said.
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Governments and large corporations that fear losing control of their message in the online realm often worry about what could be said about them.
"There is a greater emphasis on advertising and a greater interest in media events over which the candidates have the most control of the message, " Clark said.
But this Palin source acknowledged that Palin is trying to take more control of her message, pointing to an impromptu news conference on a Colorado tarmac last week.
So what's the secret to an effective interactive marketing campaign, one that allows consumers to help tell the story but that also keeps control of the message in the company's hands?
And the Obama campaign scrambled to regain control of its message when former President Bill Clinton suggested extending the so-called Bush tax cuts for the wealthy -- a move Obama opposes -- and complimented Romney on his "sterling" business career.
"It's a smart way for him to control content and the message, " says Ganis.
What you do have control over are your answers, and you have total control over your basic message.
Studios are already loosing control of their marketing message because of the hundreds of bloggers who dish on every tidbit of a movie even as it is still being filmed.
Watch tweets associated with your organization to help control the value of the message.
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And the more he needs a fine-tuned message, the more he has to control his fractious fans.
But the press conferences will also enable Mr Bernanke to control the Fed's message before a colleague with more quixotic views excites the markets.
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He says there is so much sensitive information elsewhere on the Internet -- in places such as message boards that companies can't control -- that the content at most company sites isn't that interesting to rivals.
Campaigns are looking for ways to bypass the filter of editorial control as they get their message out, said Roy Peter Clark, vice president and senior scholar at the Poynter Institute, a school for journalists in St.
Your audience is in control of whether and how a message succeeds or falls flat.
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By allowing your employees to openly share your message in the public, you are losing control, but gaining a legion of brand ambassadors.
"The BOJ's commitment to adopt 'monetary base control' clearly is a strong message to the markets about enhancement of the monetary policy, in terms of both working on asset prices and controlling market inflation expectations, " Nishioka added.
On Monday, Dillon Beresford, an analyst for security auditing firm NSS Labs, took aim at Siemens in a message to a mailing list devoted to supervisory control and data acquisition (SCADA) software used in physical systems like power plants and factories.
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The Star reported comments from online message boards where parents claim Milbury was out of control.
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"This is a telegraphed message to everybody that this is getting out of control, " Wedeman said.
The Democrats' control of this vast state sends a loud message to the rest of the country.
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