It can be difficult to assess the impact of a publicity message outside its intended context, but it would certainly seem to fit an atmosphere of fear.
The safest media environment for anyone to ever be in is a live TV or radio show because you can repeat your message and control the context for your answers.
However, this great virtue of her approach turns into a great vice in the context of her broader message, which seems to regard anything beyond a perfunctory interest in the well-being of others as vaguely illicit.