"The message now is a consumer message, it's a people message, it's a message not about percent of GNP or bending the curve it's a message about people's own health care costs, " Altman said.
"They're trying to send a message to the consumer directly, without it being filtered by the media, " says Peter Koeppel, president of media consultancy Koeppel Direct, of Wal-Mart's attempts to spruce up its image.
The humble text message has already changed consumer behaviour in many places.
First and foremost, it is critical to establish a fully integrated campaign early-on to ensure there is a consistent message across all relevant consumer touch-points.
FORBES: Clinique: Launching Mobile Apps in Asia Is Ultimate Litmus Test
His message appears to be that the consumer will become better educated about healthy eating.
But instead of the random codes and words, Type-In ads ask the consumer to type in a branded message.
This is the primary reason we passionately coach brands to strive for a well-rounded approach to WOM and consumer participation, starting with the message itself.
FORBES: Why Digital Still Can't Beat Word Of Mouth In Sharing Brand Messages
The overarching message: The wireless industry is already innovative, consumer-friendly and competitive.
Juxtapose these gritty images of Congo with shots filmed at the headquarters of Nokia, the electronics powerhouse that sells these minerals in its consumer products, and you have a message that is difficult to ignore: the cell phones, laptops, digital cameras and other products we have come to rely on link all of us to the conflict in Congo.
Malware can invade a smartphone when a consumer unknowingly clicks a malicious link in a text message or email, surfs a risky website, or downloads and uses a potentially unsafe app on their device.
ENGADGET: Verizon intros Mobile Security app for Android, wants to keep you safe
Writing in the foreword to the summary of responses, Sir Bruce said the responses "send a clear message that the current regulatory framework doesn't do enough to support consumer rights or patient safety".
If your project has a clear message and supports a good cause, you will probably be targeting the consumer base that Causes.com already has, whereas a general site might not garner as much attention to your specific project.
FORBES: Navigating The Sea Of Crowdfunding: How To Pick The Right Platform For Your Brand
You get into consumer advocacy, consumer sharing just more and more opportunities to get your message out to more people.
For manufacturers, that message is especially important during an inquiry or a recall as it can maximize consumer confidence in every brand the company still has on the market.
FORBES: 'A Process, Not an Event:' Working with a New Regulatory Tiger
The bottom line is that effective email marketing relies on consumer data to drive content, offers, timing and many other elements of message strategy.
FORBES: Are Email Marketing Security Issues Undermining Your Brand?
There are myriad expenses involved in delivering Provenge, but the message should be clear: using a tried-and-true tactic like direct-to-consumer advertising might have helped Dendreon avoid some of the ensuing mess.
FORBES: Is The Dendreon TV Campaign For Provenge 'Too Little, Too Late?'
It's a lesson that other marketers are undoubtedly heeding as they deal with a new world order of blogs, message boards and interactive ad campaigns, which has accelerated the word-of-mouth effect on consumer products.
While he also talked of multilateral cooperation and human rights, he came to Asia to deliver the message that the rapidly growing export-driven economies can no longer count on the U.S. consumer to keep them afloat.
After we integrated the consumer activities into the new business model, we worked closely as a team to craft a clear message about the change to all our key stakeholders: investors, advisors and our existing customers.
应用推荐