W. Bush, who presided over the end of the Cold War but watched his popularity fade, to Bill Clinton, whose "I feel your pain" message created a connection with Americans that survived impeachment.
Third, frame your message in their terms of their interests and lives and ensure you communicate that message in a way that makes an emotional connection so that you can influence thinking of behavior.
The strategic aims that Olmert announced at various stages of the war in Lebanon - first to defeat Hizbullah and, later on, to "send Hizbullah a message" - were strategically illogical since they lacked any connection to the manner in which IDF forces were deployed.
The connection drawn between Obama and Wright so knocked the Obama campaign off message that only an historic speech on race in America was able to place Barack Obama back on the road to the presidency.