In the biggest trial yet of wireless advertising, confectionery giant Cadbury's will soon kick off a text messagecompetition involving up to 65 million chocolate bars.
This work examines the Olympic message of peace-through-athletic-competition by taking up the media through which that message has been mindlessly publicized ad nauseum.
Better still, a tough line in favour of competition in such a big industry would send a ringing message to monopolies in other branches of the economy.