At the same time, integrating internal and external channels allows you to think strategically about each offer, message and creative collaboration.

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If the IPI deal wins out, then it will send an uplifting message about Indo-Pak collaboration, but also a sobering one about America's international clout.

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The collaboration came about after Boyle sent Smith a text message after the Olympic opening ceremony last July.

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But when it comes to building collaboration within your organization, status cues like these can send a conflicting, distinctly unwanted message.

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If your goal is to support and model collaboration, then you need to realize that dressing like the other team members is the successful message in this situation.

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By making it as simple as just sending a text message to start a conversation, these tools help to accelerate the on-boarding and adoption process, making online collaboration visible, engaging, and participatory.

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