This strategy - say as little as possible, ruthlessly control the message from the centre - is similar to the one adopted with such success by Apple over the years.

BBC: Blackberry's message goes missing

Refugee Council spokesman Tim Finch said the chief inspector had sent out a clear message that a detention centre was no place for a child.

BBC: NEWS | UK | England | Beds/Bucks/Herts | Centre 'damaging' child detainees

Before heading to the World Trade Centre he had left a message for his wife Jean: 'I called you back but got no answer.

BBC: 9/11 defined the past decade for the US and Europe

They are pressing Mr Hague to tone down this part of his message and position the Tories closer to the centre of politics as the election approaches.

ECONOMIST: Ready to rumble

The star-studded draw ceremony, held at the Cape Town International Convention Centre, began with a video message from revered former South Africa president and Nobel Peace Prize winner Nelson Mandela.

BBC: England face USA, Algeria & Slovenia in 2010 World Cup