Checking a message to its left brings up the options bar in the bottom.

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More presentations, more PowerPoints, a whole worldwide web of talking heads wielding bar graphs and reasoned argumentation and an overarching message of impending doom.

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Well, the message seems to have got through and much to the relief of all, bar a few incidents, the much-watched election went off without incident and, what is more, the announcement of Uhuru Kenyatta as the winner of the presidential race brought no incidents.

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An activity spike in the left prefrontal cortex--an "approach" response to the image of a Kit Kat chocolate bar--would suggest the subject is attracted to the brand image or message.

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That the lobby's prime real estate is turned over to a vast open space ramping across two levels with a bar, cafe tables, shop, window seats, couches and armchairs sends an equally clear message that the audience is part of the production of that longest-running hit known as theater-going.

WSJ: Frank Gehry | Pershing Square Signature Center | By Julie V. Iovine