The thing I like the most about Charlie is that he just loves to mess with the media.

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The media struggled to come up new names for the mess, including the ridiculously inane but cute brrrrricane.

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As unemployment remains above 8%, as the housing industry remains a mess, as retailers tout huge discounts to lure Christmas shoppers, and even as sports media executives predict that T.

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But there are no rules for this emerging world of social media, only customs and habits, which is one of the things that makes it a fascinating mess.

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