Black adds that the company also benefited from the foresight of what she calls a "wear now" merchandising strategy, stocking stores with items like long-sleeved, light T-shirts that can be worn from the waning days of summer right on into the fall.

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Macy's, based in Cincinnati, is suing Martha Stewart for breaching a long-standing exclusive contract that it had with the New York-based merchandising and media company in certain goods like bedding and bath items when it made a deal in late 2011 with Penney to open Martha Stewart mini-shops in the stores.

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The catalog's merchandising team receives hundreds of inquiries every week from vendors, manufacturers and retailers who want their items to be featured, said Joey O'Donnell, customer experience manager for SkyMall.

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