The biggest winner of the brands will be Mercedez-Benz, the company that holds the naming rights to the Superdome.

FORBES: Value Of Super Bowl Branding In And Around The Mercedes-Benz Superdome

Last year, Sina had partnered with Mercedez Benz and Xiaomi Corp, a Chinese smartphone company to sell their products on the Weibo platform.

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With new product launches such as the upcoming launch of new CLS this month, we expect Mercedez sales in China will continue to grow through the rest of the year, albeit at a slower pace than last year.

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With branding all around the external surface of the stadium (including a Mercedez-Benz logo on its roof) and CBS commentators continually referencing the stadium, on air, by its official name, Mercedez-Benz will be heard and seen many times throughout the night.

FORBES: Value Of Super Bowl Branding In And Around The Mercedes-Benz Superdome

Mercedez Benz, Rolex and Sina.

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