That could be useful for travelers lost in a foreign city, or choosing what to order in a menu written in another language.
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You can find photos of some menu items on this Chinese-language blog post.
CNN: January 31, 2013 -- Updated 1138 GMT (1938 HKT)
If that additional menu option is one too many and you unleash a volley of terse language down the phone, it will immediately connect you with a real person.
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