Designed to help anyone host a holiday dinner, brunch, or cocktail party, the app offers event and execution planning, from menu design to shopping to serving the meal.

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"When you expand to different countries, you have to first do a menu design workshop, to help make sure you have all the components and produce in place, " explains Brown.

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Bardin worked with Mike Lee of Studiofeast to design the whole foods menu.

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They had been different in design, atmosphere, menu offerings, and clientele.

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You see, contrary to popular belief, the START menu was not about taste in UI design.

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As with his nightspots, Mr. Weiner believes the design will be every bit as critical to the success of "Natasha" as its lead performances and menu.

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