Develop a product most them wanted, market the heck out of it, then sit back and watch the group mentality kick in, assuring big sales of the latest trendy sneaker or clothing item.

FORBES: Magazine Article

When Mike took over in 1995, the group had what he says was a "make a quick buck anywhere" mentality.

FORBES: Cinderella Fella

This group is largely known for being more religious, more traditional and more concerned that an entitlement mentality is taking over the country.

FORBES: Uniting the Two Americas