Investors in Milpitas, California-based Pliant include Arcturas Capital, Divergent Ventures, Lightspeed Venture Partners and Menlo Ventures.

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"The cost of moving goods is always significant, " says Open Harbor investor Thomas Bredt of Menlo Ventures.

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Current investors with 5% or more of stock include Menlo Ventures, Performance Direct Investments, Crosslink Capital and First Plaza Group Trust.

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Menlo Ventures has named Venky Ganesan as a new managing director.

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News Corporation, British Sky Broadcasting (BSkyB), prior Roku venture investors Menlo Ventures and Globespan Capital Partners as well as an unnamed strategic investor joined the round.

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Onstage were Tom Ball of Austin Ventures, Joe Kraus of Google Ventures, Shervin Pishevar of Menlo Ventures, James Slavet of Greylock Partners, Rich Wong of Accel Partners, and George Zachary of Charles River Ventures.

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Shervin Pishevar, a venture capitalist at Menlo Ventures and an investor in Getaround, TaskRabbit, Uber and other startups in this space, believes these services will have a major impact on the economics of cities.

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With a seed round that large, there are not surprisingly an army of investors, including funds such as Thomvest Ventures, Menlo Ventures, Draper Fisher Jurvetson, Yuri Milner, Phenomenon Ventures, TMT Investments, DominateFund and FundersClub.

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Chairman Bill Gates and Khosla Ventures, a Menlo Park, Calif.

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Based in Menlo Park, California, The Dealmap had funding from Norwest Venture Partners and Keynote Ventures.

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