She began a collection of informal dresses, called "Lillys, " and then began designing clothes for girls and a men's sportswear line.

CNN: Iconic fashion designer Lilly Pulitzer Rousseau dead

For example, even though pvh first thought it could sell Calvin Klein men's sportswear at 700 to 800 U.S. department store locations with in-store space of 1, 500 square feet, it cautiously launched in just 150 stores, with only 500 square feet each. (Today the line is in 500 stores, averaging 750 square feet.) "As the business rolled out, we ramped up to the appropriate size, " says Emanuel Chirico, who was named chief executive last February.

FORBES: The Best Of The Best

"A crew neck is a more casual American sportswear look and therefore, the American sportswear collar complements it best, " says Mr. Julian, the author of two men's style guides.

WSJ: Guide to Men's Shirt Collars: Which Styles Go With Which Occasions and Flatter the Face