Next, finding a spokesperson that those men can relate to in terms of fashion is essential for men to feel comfortable purchasing the brand.
And while it isn't as easy for the men to cash in on fashion endorsements and fragrances, some, including Avon spokesman Patrick Dempsey (No. 8), have found a way in.
But from skinny jeans to meggings, the only thing we know for sure (but not really) is that the world's collective sperm count is slowly being compromised in the name of men's fashion.
"Ten years ago, men's fashion had a very narrow viewpoint in terms of the people who determined the looks, " he says.
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If men are becoming more fashion conscious, might their tastes in clothes and allegiances to brands change swiftly, as is the case in womenswear?
Stiaan Louw's androgynous, multi-layered collections explore male sexuality and the culture clash between social tribes, issues that intrigue him as an Afrikaan working in a fledgling democracy and equally fledgling men's fashion market.
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Even the act of sex itself is boring to some men unless it is ratcheted up in some strange, deviant fashion -- all at the expense of the thoroughly humiliated and debased woman.
The second-half started in bizarre fashion, with Hibs starting with nine men after Jones and Murphy were late emerging from the tunnel.
He also enlisted Japanese architect Tadao Ando to design a 558-person theater, named Teatro Armani, in which to stage his men's and women's fashion shows, and created Armani Casa, a furniture business that adapts the designer's sleek, minimalist lines to sofas, tables and other interior designs.
Many other factors impact the spreading of the illness among young men, but new fashion tendencies toward a more androgynous style gets mentioned in most of the articles, and by various experts consulted.
As men more and more become fashion consumers, there is an inherent built-in growth factor in menswear as a business.
Ford believes men will not soon retreat from their new role as elegant fashion consumers interested in feeling comfortable but also in looking good.
The working men's club humour of Bernard Manning and the like is no longer in fashion, and women are increasingly likely to go to see some stand-up.
Fashion is what I found myself looking at during the men's shows in Milan several weeks ago.
Monday's encounter began in pulsating fashion, with the first five games taking over half an hour as both men pounded away from the baseline.
Older men and women tend to think more in terms of organizing economic activity in a centralized, top-down fashion.
Instead, with O'Neill committing more and more men forward, Chelsea were left to exploit the gaps left at the back - which they did in ruthless fashion in the closing minutes.
Yet men's fashion designers and fashion magazines have been showing button-down shirts worn with suits and ties in recent years.
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If some of them wanted a break from domestic routine, they could volunteer to work on the PTA or, if they were wealthy enough, the charity fashion show. ("It is a tradition in the Guggenheimer family that all the men become lawyers and all the women work on committees, " said a story in the Times about some well-to-do New Yorkers.) Men were supposed to be the breadwinners.
Here we've put together a list of some of the powerful men and women of today who have chosen to cloak their naked political ambitions in outfits that have raised their profile as fashion icons -- and more often than not raised a few eyebrows.
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