It has also bought the rights to games by the National Basketball Association, the National Hockey League, the NCAA men's basketball tournament and English Premiere League soccer, and such personalities as sportscaster John Madden , skateboarders Bam Margera and Tony Hawk , cyclist Lance Armstrong and political commentators Bob Dornan and Michael Reagan .
The passion that their students, alumni and sponsors have for college basketball translates into an abundance of riches for these universities, making their men's basketball programs extremely valuable, according to Forbes' first ranking of college hoops teams.
COM, the NBA, Major League Baseball, the NCAA Division I Men's Basketball Tournament, professional golf, PGATOUR.
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London (CNN) -- The dream is still alive, for the U.S. men's basketball team.
The video released Tuesday features Coach Mike Rice during the men's basketball team practices.
The footage was only clips of several dozen hours of video from the men's basketball practices.
The 2013 NCAA men's basketball tournament, in true Hitchcockian form, has been overrun by vicious birds.
Mitchell is building a tradition at a school rich in men's basketball history.
The men's basketball team collected the team award after winning bronze in China.
And the same can be said of current Olympic sports like men's basketball.
The University of Connecticut said, in its release issued Thursday, that its men's basketball team is well ahead of that requirement.
The Amherst Lord Jeffs have won their second Division III men's basketball national championship, defeating Mary Hardin-Baylor 87-70 at Phillips Arena.
But the women's team couldn't complete the feat with a sleepless Rick Pitino, the men's basketball coach, behind its bench to watch.
"In meeting with Pat Haden, I was very impressed with his vision for the men's basketball program, " Enfield said in a statement.
"Any determination of championship misconduct is the purview of the men's basketball committee and will be addressed following the tournament, " she said.
That's what made Monday night's inept NCAA men's basketball championship so fascinating.
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" The statement added, "We are excited to have him as our men's basketball coach and we look forward to many winning seasons.
It will be another gold for U.S. men's basketball, a successful journey to London, failure avoided, an Olympic memory they will never forget.
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If this holds true again, that's bad news for four of the top seven teams in the current Associated Press men's basketball poll.
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"Parents entrust their sons to the Rutgers Athletic Department and the men's basketball program at an incredibly formative period of their lives, " he said.
Then Lin emerged as an NBA star in 2011, when the Crimson also won a share of their first-ever Ivy League men's basketball title.
The US has only failed to win a medal in men's basketball on one occasion - the 1980 Games in Moscow, which they boycotted.
The APR score for the UConn men's basketball's team, based on data from the 2009-2010 academic year, was an 893, according to the NCAA's website.
Instead of ighting for his life, Lil Wayne was watching the Syracuse University Orange play the Georgetown Hoyas in the Big East men's basketball tournament, he said.
Indiana watched Butler, whose entire athletic department makes less in revenue than Indiana does on men's basketball alone, advance to consecutive NCAA tournament finals including one in Indianapolis.
The No. 1 spot, for now, belongs to Michigan, helped by national championships in men's swimming and men's gymnastics, plus an NCAA tournament final appearance in men's basketball.
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"I'm here at the Georgia Dome to show my support for the Michigan men's basketball team, " he wrote on Twitter three minutes after the game's official start time.
There's also Rice in baseball and Butler in men's basketball.
He also has an Olympic gold medallist for men's basketball.
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It hasn't attracted a professional sports team as planners had hoped, but city officials said it has regularly booked such events as the Big 12 Conference's men's basketball tournament.
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