The key: As you play, you're working on your memory, strategy, and spatial skills--all required for improving brain health--at the same time.

CNN: Helpful ways to boost your memory

The combination of strategy and memory in bridge challenges the brain to learn new information and exercises cells so they don't die, Postal says.

CNN: Helpful ways to boost your memory

Plus, you are not depending on your memory to determine what your sell strategy is.

FORBES: Market Volatility Requires A Sell Strategy

But while invoking the memory of Mr Chavez may have been a good campaign strategy, working under his shadow may be risky for Mr Maduro in the long run, according to Mr Magdaleno.

BBC: How will Hugo Chavez's legacy impact Venezuela's polls?

Changes in how people approach a task are interesting and important, but without careful evaluation of strategy shifts, better expert performance might wrongly be attributed to more fundamental differences in perception and memory.

FORBES: Do Video Games Make You Smarter? Maybe Not.

Much of this strategy is supported by a variety of technology developments, such SAP NetWeaver Gateway, the HANA in-memory platform, mobility capabilities from the Sybase acquisition, and the recently announced partnership with Google Maps (See SAP Partnership with Google Maps Indicates a New Openness).

FORBES: How SAP is Betting Its Growth on Partnerships