Writable DVDs will provide about 4.7 gigabytes of memory to consumers, and some commercially produced DVD formats could provide manufacturers with as much as 18 gigabytes of memory to play in.

FORBES: Sony Establishes New, Obsolete CD-ROM Format

All three of Pioneer's new players come complete with either on-board memory or flash drive for expandable memory to ensure consumers can take advantage of BD-Live right out of the box.

ENGADGET: Pioneer intros BDP-120 / BDP-320 / Elite BDP-23FD Blu-ray players

The drive to feed more consumer devices like iPods and phones has caused manufacturers to boost their production capacity--a turn that's brought about lower prices of both high-quality enterprise memory chips and those aimed at consumers.

FORBES: Magazine Article