This may seem puzzling to people with memories of two world wars (not to mention the Falklands).
The bad memories are beginning to fade and people are willing to venture out.
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Moreover, if these documented memories are available to others, people may actually do things differently.
They are hoping to jog the memories of people in Guildford High Street a week after the theft outside Vodafone.
But the people to whom memories are dear (if only because of things heard from grandparents) can now cultivate and share them more easily.
Sussex Police have released a second photograph of Lee Williams in a bid to jog people's memories.
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She understands the history and emotion tied into the franchise and didn't want to override people's memories of the game.
"We're really trying to restore people's family memories and community memories, " said Katrin Eismann, an SVA professor.
It helps people to "get back their memories", the charity's president Margie Hayes says.
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Everything from childhood memories to a particular style of dress affect the way people feel about a scent (and, perhaps, vice versa).
Another reason is they feel they have contributed to the project historically - not just through Athenian democracy but in the liberation struggle against the Ottoman Empire, and through the heroic resistance to Nazism which still haunts the memories of elderly people here.
Ken Himmler : My take is that people have very short memories when it comes to markets and money.
People will also be encouraged to bring memories, images or artefacts relating to rivers and streams to the Museum in the Park as part of a Miniature Museum of Memories.
The one notable exception to this is Kuwait, where most people hold bitter memories of Iraq's seven-month occupation.
Officials will use the money to carry out research with what they say are the few people still alive who knew Thomas "to ensure these memories are saved for the future".
People were really receptive to the sale and were sharing their memories of the dungeon.
The sculpture needed to appeal to a broad audience and conjure up the fond memories of so many different people.
To indulge in the inventory of memories here for a bit, I recall when people wrote letters.
The television networks are too full of people tearfully evoking memories of maternal or paternal neglect or misunderstanding, not to make it plain that being somebody's parent is not an occupation to fail at lightly.
Some of the people who might be called to testify were now elderly, with faulty memories.
Solicitor Oliver Roche, acting for the family of 20 month-old Breda Devine who was killed, claimed many people still felt unable to return to Omagh town centre because it evoked painful memories and because they feared a repeat of the atrocity.
Not a glorious start to Ms Yingluck's term in office, and it is unclear that people's memories of it will recede with the floodwaters.
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