In my 20 years in the East Lake neighborhood of Birmingham, Alabama, I have had the opportunity to talk to seniors and others in the area about childhood memories of a vibrant, living community: walks to the corner drugstore, fresh food at local markets, movies at the area theatre, and boat rides on the lake in the park.

WHITEHOUSE: Bringing Fresh and Healthy Food to East Lake

It's a drink with familiar flavors orange, vanilla, rum, cream but before you start rhapsodizing about your childhood Creamsicle memories, note that this drink couldn't have been created earlier than 2012.

WSJ: Not Your Suburban Orange Julius

This asked about the volunteers' political beliefs, personality traits and childhood memories.

ECONOMIST: Evolution and politics

Everything from childhood memories to a particular style of dress affect the way people feel about a scent (and, perhaps, vice versa).

FORBES: Want To Change Your Life? Change Your Scent