As the CEO of a global business, we faced head-on the 2008 financial melt down.

FORBES: QUICK REACTION - The Overdeveloped Leadership Skill

When markets melt down, investors tend to abandon speculative stocks and head for safer destinations.

FORBES: Golden Canadian Stock

Standing, that same firefighter's head might be exposed to temperatures hot enough to melt one's helmet and mask.

WSJ: Chicago Blaze Shows the Misery and Peril of Fire-Fighting in Cold Climes