Some Riojas can be aged more than 10 years in a bottle before they're released, and the very best achieve a subtle, mellow character unmatched by any other wine in the world.

WSJ: Think While You Drink: In Defense of Wine Snobs | On Wine by Lettie Teague

Along with Clone 5 pinot noir from California, Vaynerchuk likes the Starry Night Lodi Zinfandel, which he says "sings with food, " and the Bacio Divino Pazzo, an Italian-style wine made in California, with a touch of the white variety Viognier blended in to mellow it.

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