Melissa Parrish is a Senior Analyst at Forrester Research serving Interactive Marketing professionals.

FORBES: Salesforce Buys Buddy Media

My colleague Melissa Parrish and I have been thinking about the Facebook IPO.

FORBES: Facebook Needs To Take Marketing Seriously

This article is by Melissa Parrish, senior analyst at Forrester Research, serving interactive marketing professionals.

FORBES: Four Steps for Making Twitter Marketing Work

Simply sending customers to the company website is not enough, says Melissa Parrish, an analyst at Forrester.

ECONOMIST: After many false starts, QR codes are finally taking off