Because a megastore crosses so many product categories, it can pitch, say, the travel service to outdoor-equipment shoppers.

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To a shopper it would seem as if different sites were as alike as the departments in a megastore.

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They are a very interesting mix that no one predicted a year ago: Internet-only newcomers, toy outlets, venerable retailers and a cost-cutting megastore chain.

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My hope is that Limbaugh ends up as the in-store deejay at a Virgin megastore in a strip mall in the middle of nowhere.

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In New York's Times Square, dozens gathered outside the Virgin Megastore -- including Diane Castillo, 21, who has seen the 3-hour, 14-minute long "Titanic" in theaters 54 times.

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The redevelopment will include a new club megastore, museum, cafe, a family information centre, pitch-facing hospitality facilities, including a 500-plus capacity room, and a larger accessible lounge for disabled supporters.

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It then expanded in Asia, opening 35 boutiques in China over the course of two years, and built a megastore in Milan that houses several Armani labels and is an outpost of high-end sushi mecca Nobu.

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In October, Excite, which is evolving from the second-largest Internet search site to a fully fledged online service, bought NetBot in order to acquire the firm's shopping-agent technology, with which it hopes to create a virtual megastore.

ECONOMIST: Internet shopping: The once and future mall | The

This was also to be the shop that, when Michael Jackson was in town, would be closed down for him to browse in private, and I remember glimpsing him wandering through the empty aisles of a ghost-like megastore.

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